We tried the viral shampoo women over 30 are obsessed with

It’s officially taken me 37 years to figure out that not all shampoo is created equal. 

I grew up in the 90s and early 2000s when the big-name hair care companies were all over TV. Gorgeous models who tried convincing me that with X shampoo or Y conditioner, my hair could look like a silk ribbon, perfectly voluminous and frizz-free. 

I’ve tried hundreds of different brands over the years, and time after time my paper-thin hair continued to fall flat as a pancake on my head. By my 30s I had concluded that shampoo was just the thing you used so you didn’t feel like a slimy, gross mess after dragging the kids around all weekend.

That was until a very trendy friend with amazing hair clued me into Function of Beauty, a custom hair care brand that apparently has been a huge hit among the moms and retirees of the internet. I took a peek at their site and thought, “There’s no way this would be any better than the big-brands I’ve settled for.” But, my friend insisted I give it a go. 

To get started, Function of Beauty asks you to fill out their Hair Quiz, which is basically just a series of get-to-know-you questions where they ask you about your hair type and hair goals. I was pleasantly surprised to see options like “volume” and “oil control” on the quiz, since my postpartum hair has felt even more flat and slick than ever before.

After picking out a color and scent, I even got to write my name on it (just in case my husband needs a reminder that it’s mine), and it came straight to my door within a handful of business days.

My first wash was exciting–the shampoo smelled amazing (I chose “pear-fection”) and it was very thick and latherous, which means a small amount went a long way. But the real moment of truth would come after. Between the kids and work, I never have time to dedicate to styling, so the results would have to rely on an air dry. 

I was shocked.

I never knew my hair could look and feel so… clean. For the first time I finally understood what the hair models on TV promised me all those decades ago–soft, vibrant, healthy-looking hair that actually had a bit of bounce to it (and I didn’t have to spend a minute with the blow drier!).

To my trendy friend Karen who recommended Function of Beauty to me–thank you for proving me wrong!

Function of Beauty’s SLS, paraben, and cruelty-free custom formulas for 20% off! What are you waiting for? Go get customizing! 

Fill out the hair quiz!

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